Consistently delivering quality ingredients while doing our part to make this a Better World

Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Mitsui & Co., Ltd. is one of the largest general trading companies in Japan. Huabao Flavours & Fragrances is a leading global manufacturer of flavors, fragrances, and tobacco raw materials.

Better World Naturals was created to provide quality botanical ingredients utilizing a trusted and transparent vertically integrated supply system.

For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals captured the opportunity to skilled resources of China and bring these natural ingredients directly to you.


We are here to help with natural
solutions and an experienced team.

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