Our Origin


Better World Naturals began as a vision of our parent company Huabao Food Flavors & Fragrances (Shanghai) Co., Ltd. The vision was to develop a natural ingredients company that meets and exceeds the food, beverage and supplement industries' need for safe and innovative products.
Our parent, Huabao was founded in 1996, and has been successfully listed on the Shenzhen Stock Exchange (Huabao Flavors & Fragrances, Stock Code: 300741). Huabao is primarily engaged in the research & development, production, sales and services of flavors and food ingredients. With a total of 30 subsidiary companies at home and abroad, Huabao is recognized as a global flavor manufacturer and has been the leading flavor company in the region for the past 4 years.



We invite you to learn more about our parent company,HuaBao, here: http://en.hbflavor.com/site/about


Founded in 2018 by Huabao, Better World Naturals was created to quality botanical food and supplement solutions with a trusted and transparent vertically-integrated supply system. With our global headquarters in Shanghai, our raw materials are sourced from local fields that are within proximity to our facility. Our headquarters is comprised of our business office, application and R&D labs formulation and production facilities. In addition, we have regional offices in the United States and Europe. Regional offices include establishing local customer service, logistics support, applications and sales.



For decades, global suppliers have sourced their ingredients from China. Better World understood there was an opportunity to bring these valuable ingredients to you directly by offering the rich and skilled resources of China. With the strong support and backing of BWN by Huabao, we offer ingredients within four key products segments:




Our ingredients are inspired by tradition yet developed with leading edge scientific methodology.  This allows us to supply ingredients supported by our people to ensure that our ingredients are proven safe, fully traceable and sustainable.



We commercialize our ingredients to the marketplace in a fully transparent manner.  The sourcing, production, formulation and delivery of our products is managed with great care.  Our attention to detail is seen in every step of the process.




Visit the informtion about our process on the product pages but, don’t stop there.  We invite you to visit any portion of our process at any time – an open invitation to see for yourself


Unmatched transparency.

We are executing on a multi-year strategy that enables us to transition into a fully vertically integrated manufacturer and supplier of natural and specialty ingredients for the food, beverage and nutritional industries.






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